In this Q&A, we’re excited to introduce Ella and Schaunagh, Digital PR and Outreach Specialists at Honchō. These two women have a wealth of knowledge and experience in the industry, and they’ll be sharing it all at Digital Women Live on March 22nd in Birmingham in their session “Increasing Your Online Visibility: Digital PR for SEO.”
Q: Can you tell us a bit about your backgrounds and how you got into Digital PR and Outreach?
A: Ella: I discovered my love for digital marketing during an apprenticeship in 2020. Since then, I’ve been working agency-side in Digital PR and found my passion in creating stories that speak to audiences, while finding new and exciting ways to improve visibility for brands online.
Schaunagh: I originally studied French and Arabic at university, but decided to make the switch to digital marketing after marketing my own services as an ESL teacher. I’ve been working agency-side across a range of clients and niches, improving online visibility, both in terms of SEO and brand awareness.
Q: Can you give us a summary of what your session will cover at Digital Women Live?
A: Our session will focus on the impact Digital PR efforts have on an overall SEO strategy, including how to utilize knowledge to increase brand awareness and visibility online. We’ll explore how to ideate for campaigns with target publications and target audience in mind, discovering the value of topical relevance and how it affects a site’s SEO. We’ll also take a look at campaigns in all shapes and sizes, from amplified to opportunity, and see how Digital PR can cross platforms to benefit SEO efforts.
Q: What’s the most exciting thing you’ve seen or experienced in digital/tech over the last 12 months?
A: Advancements in tech and the development of new AI tools like ChatGPT and platforms like Midjourney have improved our ability as marketers to create impactful campaigns. We’re really excited to see how we can use these to aid our work, but it’s important to remember that shiny new tools don’t take away from the concepts that drive marketing. While the way we carry out our jobs may change, and hopefully become more streamlined and integrated as a result of these platforms, they won’t replace marketers because of the unique qualities we bring to the table.
Q: What are your predictions for the next 12 months in digital/tech?
A: We predict that Digital PR campaigns will become increasingly integrated with other channels and mediums to fit the way that people consume content. For example, campaigns that can be amplified across social media. We’re going to see a lot of different approaches from people within the industry, some of which will be experimental as we adapt new technology and tools into our workflow.
Q: What challenges do you feel you may be facing in the coming years with your role/business?
A: Brands are cutting back spend on brand awareness and organic performance due to the current financial climate, so it’s important for us to be able to demonstrate the value of our services. Additionally, with the rise of automation and AI, we need to be constantly upskilling ourselves to stay ahead of the curve and ensure we’re providing the best service for our clients.
If you’re looking to improve your online visibility and learn about the impact of Digital PR on SEO, then Ella and Schaunagh’s session at Digital Women Live is the perfect opportunity for you. These industry experts will be sharing their knowledge and experience on how to create effective campaigns and increase brand awareness online. Don’t miss out on this chance to gain valuable insights and take your business to the next level. Register now and be a part of a community of strong, driven women who are shaping the future of technology.