Showcasing the work and skills of our community and members is an important part of the work we’re doing at Digital Women.
And with our series of Member Spotlights, we help our community get to know members better.
This Member Spotlight highlights Member Spotlight: Lucy Guthrie – Creative Director Mad Creative
Lucy is a self-starter, creative problem solver and champion of business development. For over 15 years she has been supporting businesses with their marketing and online journey. She is pragmatic, intuitive, and always excited by new and varied projects.
First off – What do you love about Digital Women?
Knowledge sharing and support are key to any business growth. Digital Women is a welcoming community that is bursting with expertise and talent that offers valuable resources and opportunities to connect, share and learn.
Lucy, tell us about your freelance/founder story
In 2016 I was working as a Business Consultant and was assigned to troubleshoot a small digital agency.
After my six-month secondment, the then owner decided he no longer wished to own the business and asked me if I wanted it. Initially, I was reluctant and couldn’t see how I could develop and move the business away from its original remit and customer base.
However, as the business owner over the last six years, I have changed the business model, re-branded, and niched our services.
I always had an image in my head of Digital Agencies presenting themselves as technical hot-houses that were unapproachable and bombarded clients with unnecessary and confusing jargon. I knew that was not what I wanted us to project or offer.
I never confess to knowing everything but my inquisitive mind, healthy interest in technical solutions, and appetite for business growth and development have ensured every year is interesting and I am always thinking about what’s next for madcreative.
Lucy, tell us more about you, your work and the services you provide:
Predominantly, we build websites to support growing businesses. Why? We believe every credible business should have an amazing website that actively helps them connect with their potential customers.
We know that most business owners struggle with collating the elements needed, and are unsure about what to say about themselves, and what online functionality and processes they need for their business website. Therefore we demystify, create, source, discuss, recommend, design, and build each website to support growth.
Our work also encompasses small and large design projects, and marketing strategies, which allows us to support businesses with their branding, presentations, and complete visual impact.
And the services you provide?
Websites, marketing and design
What Digital Skills do you think are most important for Founders / Freelancers?
The obvious ones to put here would be analytical, inquisitive, and technically minded but in my experience, most things can be taught and learned if you are enthusiastic, a good listener, creative, problem solver, personable, and lastly, patient.
What is your favourite social media channel and why?
Instagram – I love pictures and have an appreciation for good photography
Where do you go to learn new digital skills for your business?
Digital Women has been a great resource for me, plus Facebook Blueprint and working with other highly skilled individuals.
Tell us one thing you’ve gained from being a member of Digital Women
Reassurance. At times you can feel as if you are the only one thinking, feeling or experiencing issues, frustrations or nuances but when you ask, reach out or connect, you realise you are not alone.
Lucy – Share some things about you we might not know!
Random stuff about me – I was once on the Hairy Bikers programme as one of the tasters when it was filmed at Reads Restaurant many years ago. When they asked me what I thought of the food, all I could think of to say was “NICE!” Possibly the worst descriptive word ever.
And I’ve also had the most incredible experience of being part of a Mercedes YouTube advertising campaign which meant I had to drive Mercedes cars at speed with overhead drones and cameras following down country lanes. A once in a lifetime opportunity, which I loved.
Connect with Lucy:
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