Member Spotlight: Julie Plumb – Digital Strategist Plumb Social
Showcasing the work and skills of our community and members is an important part of the work we’re doing at Digital Women.
And with our series of Member Spotlights, we help our community get to know members better.
This Member Spotlight highlights Member Spotlight: Julie Plumb – Digital Strategist Plumb Social
Julie is an award-winning digital strategist with over 25 years of experience of making digital work for your business.
First off – What do you love about Digital Women?
The vibe of the community and the mix of experience and expertise.
Julie, tell us about your freelance/founder story
I worked in corporate and higher education for around 30 years, starting in the now-obsolete job of delivering printouts to departments.
I had a daughter and decided I couldn’t be that person begging for an hour off to go to sports’ day (never mind the very thought of wearing high heels…) so I decided to start my own business.
I’ve been building websites for 25+ years and worked with social media before it was even called that, so I refreshed my social media and paid advertising with some up to date training and set up my business with the intention of only doing the occasional website.
In a twist of fate (partly pandemic) I’ve ended up building lots of websites and fallen back in love with them.
My business is now much more website focused and I love working with female business owners.
Julie, tell us more about you, your work and the services you provide:
I believe that everyone should be able to get their business easily and painlessly online, so I help predominently female business owners, who are bamboozled by the tech, to get a website or social presence that they are proud of and shows their personality. I take business owners from digital stress to digital success.
And the services you provide?
I offer beautiful stand-out websites and digital coaching. This is via 3 main paths – a Do It Yourself approach with self-paced courses, a Done With You route with group courses and/or digital coaching, and a Done For You path, where I just build you a fabulous website!
What Digital Skills do you think are most important for Founders / Freelancers?
Don’t try and do and know everything at once. Start simple and build on good foundations. You don’t need some super-duper all-singing and dancing website – you may just need a single page that lets people find you, see what you do, and contact you.
Also, not exactly digital skills, but make sure you know and understand your customers. You will be able to directly speak to them on social media or your website.
Finally, use your customer demographics to work out which social media platform to find those ideal customers – then concentrate on understanding this one platform to use it to your best advantage.
What is your favourite social media channel and why?
I do fall in and out of love with social media channels. At the moment it’s LinkedIn and has been for a while. It’s less noisy and under-estimated by many – it’s a long way from the old CV image that it used to have. I’m also a little obsessed with Tik Tok!
What trends do you see emerging in digital in the next 12 months and why?
I am fascinated by all things Web 3 at the moment and see it on the cusp, a little like the web back in the mid-90s. I think gamification will get bigger – we are all children at heart and love a badge.
Where do you go to learn new digital skills for your business?
Lots of places – I’m a serial learner! It really depends on the skills I’m looking for. I am a big researcher and will scour YouTube and the rest of the web looking for answers and different ways to do things. If I need more in-depth then I will turn to one of the experts I follow on social media.
Tell us one thing you’ve gained from being a member of Digital Women
Being part of a diverse and like-minded community.
Julie- Share some things about you we might not know!
My claim to fame is that I built one of the first 23,500 websites in the world – to put it in context there are now around 2 billion websites worldwide.
Connect with Julie:
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