This November Digital Women LIVE is back! An event that first brought together our community. With 300 Digital Women with Natwest, in Central London sharing and learning useful digital, business skills and advice. In this series, we are spotlighting our speakers, many of whom are an active part of the Digital Women community, continually sharing advice and helping other community members.
This Speaker Spotlight highlights Lauren Field, Digital PR Manager, Honcho and her skill-sharing session:
How reactive Digital PR can benefit your business: Love Island Links
Let’s learn more about Lauren:
Lauren has worked in Digital for over 5 years working with a portfolio of clients including the travel, retail and automotive sectors. Lauren has contributed to several award-winning Digital PR campaigns and many award-nominated campaigns.
Before moving to agency side Lauren worked in-house at a UK charity. Lauren has recently been promoted to Digital PR Manager at Honcho due to her ability and knowledge within the sector.
First off – What do you love about Digital Women Events?
Female empowerment and learning from other women!
What does your session focus on and how will attendees benefit?
The session will focus on reactive Digital PR and how brands and businesses can benefit from using topical events to bring links back to their business.
The session will include a case study of how Lauren and her team gained links from huge publications including The Mirror and Ok Magazine.
The session will conclude with why brands and businesses need to focus on gaining website backlinks for visibility and awareness purposes along with how to building a diverse backlink profile
What will be the key takeaways from your session?
1. The benefits of Digital PR
2. How to use topical events to your advantage
3. Building a diverse backlink profile
What challenges do you feel you may be facing in the coming years with your role / business?
Businesses understanding the benefits of Digital PR and changes to Google’s ranking factors which affect what we do.
What’s been your best success story to date and why?
Winning multiple awards!
Finally, what would you like to see in digital in the future?
More women in leadership positions!
Where can we find you?