Speaker Spotlight: Katie Mellers-Hill, Senior Account Manager, Cake Agency
This November Digital Women LIVE is back! An event that first brought together our community. With 300 Digital Women with Natwest, in Central London sharing and learning useful digital, business skills and advice. In this series, we are spotlighting our speakers, many of whom are an active part of the Digital Women community, continually sharing advice and helping other community members.
This Speaker Spotlight highlights: Katie Mellers-Hill, Senior Account Manager, Cake Agency and her skills session:
10 steps to getting setup to sell on social commerce
Let’s learn more about Katie:
I began my career in marketing & eCommerce in 2013 when I founded my own jewellery company. This led me to build my own website, market my own company and engage in the very early days of influencer marketing.
I then went on to work at a number of agencies, including Media Beard, Brew and M&C Saatchi Performance. While at M&C Saatchi I was able to find a love of performance marketing (and more importantly data) which I have now built upon in my role at Cake Agency.
First off – What do you love about Digital Women Events?
Connecting with like-minded individuals to share great tips and advice
What does your session focus on and how will attendees benefit?
The basics of setting up to sell on social and developing effective strategies to scale your business through social commerce
What will be the key takeaways from your session?
The requirements, benefits and considerations of selling across social channels. Alongside what the future may hold for social commerce.
What’s the most exciting thing you’ve seen in DIGITAL in the last 12 months?
The scaling of live shopping and AR shopping search
What challenges do you feel you may be facing in the coming years with your role / business?
The cookieless world and continued attribution conversations to prove the impact of social channels in sales, while navigating an online world that is continually changing
Connect with Katie:
https://www.linkedin.com/in/katiemellershill/
