PR is a powerful tool for building relationships and your brand’s reputation, and where better to do that than on one of the world’s most popular social media platforms? With 353 million monthly active users, it’s simplicity and ease of use, and the opportunities it offers for you to get to know your audience in a natural, organic way, Twitter is the ideal digital PR tool.
As is the case with any digital strategy, Twitter for PR takes time… but luckily for you, you may have already made a start without even realising it! Using tips from Rachel Hammond’s Digital Skills Fest session, we’ve put together some key ways you can start using Twitter as a PR tool right now.
Build relationships and network
“Twitter is networking for journalists in 2021…” – Rachel Hammond
Twitter is a conversational, relaxed platform by nature, making it an ideal place for your brand to start building relationships and networking with others in your industry. It’s also an incredibly popular platform with journalists and editors, meaning your brand can easily connect with key figures from these industries, spreading awareness of your brand and increase its credibility.
You can also join in on relevant conversations on Twitter by monitoring particular hashtags and topics being used by other industry experts and brands. Often conversations around specific topics with key industry figures will take place regularly (‘Twitter Chats’), and you can leverage these to share your own expertise and establish yourself as part of, or leaders in, these communities too. For more information on Twitter Chats, download our free Digital Skills Guide and head to page 23.
Curate your feed to find inspiration and stay up to date
Twitter is a fast-moving platform used by a lot of journalists and news outlets, making it the perfect place to stay right up to date with news and take part in the conversations that are happening right at the forefront of your industry. It can also be a fantastic source of inspiration for when you’re in need of new ideas and great connections. All of this can exist at your fingertips on Twitter – you just need to curate your feed so that you’re not having to scroll through heaps of irrelevant content to get to it. Some tips for curating your feed include:
Following partners, peers, advocates and industry/thought leaders
Not following irrelevant accounts or people that don’t serve the purpose you’re looking for. As a general rule, Rachel says, no celebs = no spam
Finding your press gang! See some places to start below
Manage your brand
It’s all well and good having your Twitter feed filled with great content from the industry’s leading journalists, experts and brands, but you also want to be regarded among these groups too, with relevant people following you and coming to you for inspiration and news. To do this, it’s important to manage your own brand (personal and business) on Twitter. You can do this by:
Staying active: check your DMs and be ready to respond to incoming messages and requests
Remembering your personal or professional brand values and considering them before you tweet, retweet or like content
Making sure your contact page is clear so people can get in touch with you easily
Keeping your content up to date and relevant to your target audience
Twitter’s Lists are one of the features that make the platform so ideal for digital PR. Lists allow you to:
Categorise the feeds you follow
Group expert writers, local press, stakeholders, subject magazines/blogs/PRs, etc.
Add engaged followers to favourites
Help build your customer relationship management (CRM), find new opportunities, and get you quoted
Looking for more tips?
For more tips on how to use Twitter as a digital PR tool, download Digital Women’s Digital Skills Guide for free here. If you attended Digital Skills Fest, you can also watch back Rachel Hammond’s full session on HeySummit here.