Running a small business and unsure if automation will help you? Worried about your business losing the human touch if you begin automating? 

Whilst these are common worries among business owners, in the modern digital world where automation is advanced, affordable and accessible, it’s time to start utilising it!

What are the benefits of automation?

While marketing automation tools were once exclusive and inaccessible, they’re now affordable and an instrumental part of large and small businesses alike. So, what are some of the benefits of getting started with business automation?

• Time previously spent doing low-value, manual tasks can instead be spent on delivering the much-needed human touch

• Increased growth in your business and community through data-based decisions

• Staying one step ahead of your competitors

• Expansion of your tech stack, improving your overall online presence (what is a tech stack?)

• An enhanced experience for your customers

• A more fun and fulfilling time running your business!

What steps can you take towards automating your business?

Learn to love, learn from, and leverage your email list

Unlike many things on the internet, your email list doesn’t belong to an external source such as a huge social media network: it truly belongs to you. This makes it an incredibly healthy resource and an important asset to your business, so it’s important to start making the most of it. Automation tools can help you to learn more about the people behind your email list, meaning you can start to specifically tailor emails to groups of members within your community. Utilising this data will allow you to make the crucial data-based decisions which lead to real growth.

Join the tech-tool dots

It can be challenging, particularly for small business owners who have never used tech tools before, to start using new tools and introducing automation. However, once you’ve implemented the tools and instigated change, you will begin to see that amazing results will happen automatically. For instance, you can begin to expand your tech stack beyond just your email contacts, social media sites, and your website, introducing tools like a messenger functionality, a shopping cart, an accounting system, and a calendar, to build up a richer web of information.

Automate the repetitive without losing the human touch

Contrary to popular belief, automating parts of your business does not mean losing the important human touch. In fact, being clever about which parts of your business should be automated will free up more time for you to deliver the high-value human touch where it is truly necessary. By identifying and building processes within your business that can run on auto-pilot, you will therefore be able to concentrate on growing and developing your business.

Start to implement it now!

It’s never too late to start finding, learning, and using automation tools to enhance your business! Not only will it improve your own experience of running your business, it will also improve the experience of your existing customers and growing potential audience. The tools you need are now affordable and available, tried and tested, and reviewed and refundable…so, what have you got to lose?

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