Showcasing the work and skills of our community and members is an important part of the work we’re doing at Digital Women.
And with our series of Member Spotlights, we help our community get to know members better.
This Member Spotlight highlights Ella Orr – Founder of Much More Social
Ella is a personal branding and social media consultant who teaches business owners how to become known and seen by their ideal clients.
First off – What do you love about Digital Women?
The support and friendship in this community is constant, which is so important especially now. If you have a question, there’s lots of expertise and knowledge in the group.
Ella, tell us about your freelance / founder story
Retraining in social media marketing 5 years ago, after being a teacher for three decades, gave me a fantastic opportunity for a 2nd career. I set up my personal branding business after realising that being in competition with so many other social media managers was making me feeling disheartened.
Once I started to work on my unique and individual talents, which include lots of transferable skills from teaching, I started to stand out a bit more especially on LinkedIn. I do enjoy the challenge of running my own business (there’s never a dull day!) even though it can be unpredictable at times. I’ve learnt so much about myself and grown my mindset. I’ve also met some amazing and interesting people and I have such fun.
I still love helping people which goes back to my teaching roots. That’s why I love what I do.
Ella, tell us more about you, your work and the services you provide:
I am a former teacher who retrained in social media marketing 5 years ago. I started from scratch pretty much back then and I have gradually developed my social media knowledge and understanding of what is required to grow a business. This helps me to understand my clients’ social media challenges. I’ve also now transitioned to helping them build their personal brand so they can become known and seen online.
I offer two different packages but I can also tailor what is needed specifically for the client. LinkedIn, Instagram and TikTok are the three platforms I focus on but I can also advise on Twitter and social audio which I love. I am also an event speaker and have delivered many talks online and in person as well as masterclasses to memberships and communities.
And the services you provide?
Training and consultancy offers – the Ella Explainer which is the perfect introduction for clients to see how I help them.
I have a longer programme called the Online Magnetism Journey which is a comprehensive individual programme working with clients to create and develop their personal brand.
I also offer bespoke training workshops for individuals and groups. I can speak to groups and memberships about personal branding, fundamentals of social media marketing and LinkedIn, Instagram and TikTok for business.
What Digital Skills do you think are most important for Founders / Freelancers?
Keep it simple. Start with the foundations on which to build your business. Knowing who your ideal clients are, being clear on what you offer and explaining how working with you will solve their pain points should be evident throughout your social media channels and your website.
Don’t overwhelm yourself with being on too many social media platforms. Get to know the ins and outs of the platforms you use and keep up to date with the constant changes.
Also consider building an email list as building your business on social media is just rented land.
What is your favourite social media channel and why?
When I started focusing more on LinkedIn, that was when I began to build my community and from there create sales leads.
LinkedIn has changed a lot over the last couple of years and they have introduced so many new features to make content creation more highly valued and fun. Commenting consistently on your network’s LinkedIn posts also increases your chances of gaining leads.
Aside from Digital Women, where do you go to learn new digital skills for your business?
I follow my favourite experts on social media and subscribe to their newsletters.
What trends do you see emerging in digital in the next 12 months?
Short form video (influence of TikTok) is still going to be a focus especially on platforms where you may not expect it such as LinkedIn.
Also more and more features being added to the various platforms as they compete for users’ attention.
Tell us one thing you’ve gained from being a member of Digital Women
It’s so important to feel a real part of a diverse and inclusive community which is a big asset of Digital Women.
Would you like to be featured on Digital Women? Become a member (it’s a perk)