As a business founder or a freelancer having the right digital skills to run your business isn’t just important, it’s imperative.
Digital Women was set up to empower women through digital skills education and our members join our community because we provide them with the tools, resources and connections they need to gain digital skills, whether that be through learning from each other, taking courses or attending events.
But what do our members think are the most important digital skills for founders or freelancers?
We asked 7 Digital Women members who either freelance or run their own businesses what skills they believe are important for success in an ever-evolving digital world.
Keep it simple. Start with the foundations on which to build your business. Knowing who your ideal clients are, being clear on what you offer and explaining how working with you will solve their pain points should be evident throughout your social media channels and your website.
Don’t overwhelm yourself with being on too many social media platforms. Get to know the ins and outs of the platforms you use and keep up to date with the constant changes.
Also consider building an email list as building your business on social media is just rented land.
Lucy Guthrie – Mad Creative
The obvious ones to put here would be analytical, inquisitive, and technically minded but in my experience, most things can be taught and learned if you are enthusiastic, a good listener, creative, problem solver, personable, and lastly, patient.
Amy Walters – Amy Walters Design
I think creativity and adaptability are very important and go a long way in supporting and improving your digital skills.
Creativity to design engaging content, to think outside of the box, and to problem solve. Adaptability to navigate changes in business and in social media trends/algorithms, and to be ready to learn new digital skills and softwares all of the time.
Aggie Meroni – White Bee Digital
Knowing how to google things! The digital landscape changes so quickly, you need to be eternally curious and be bold to keep learning.
You can always hire people to help you with things out of your zone of genius but I think it’s useful to have a general understanding of new trends and skills before outsourcing. My motto is ‘everything is figureoutable’ (thanks for this one Marie Forleo).
Kay Daniels The Financial Female
Things move so quickly and I feel it’s important to stay on top of the latest developments and then take a deep dive to learn the things that will benefit you and your business. This could be increase in efficiency, so you are not doing everything the long way round.
Erin Buck – BizzyBee
I think you need to be up to date with the vast amount of software and hardware out there that can help you save time and grow your business. It changes so quickly that you could be making it hard for yourself by not keeping up. Things like different communication apps, Project management tools, Financial software for your accounts, and apps to enhance your Social Media experience.
Emma Read – Emma Read VA & Associates
Understanding tech-automation so they can streamline their business processes and run their business as efficiently as possible. Also, digital marketing is a must! If you can’t market your business you won’t get anywhere very fast.
What digital skills do you think are needed in an ever-increasingly digital world for founders or freelancers? We’d love to know
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