Great news: the annual Digital Women Awards are back for 2021! After an unpredictable year for all of us in the Digital Women community and beyond, we knew how important it was to bring this much anticipated event back for its second year. After all, when has there been a better time to celebrate the extraordinary adaptability and success of women in digital than in the wake of 2020?
This week, we’re chatting to Charelle Griffith, a professional blogger and marketing strategist specialising in providing marketing advice and training to coaches and consultants. Charelle was also the winner of the Digital Women Awards’ Blogger of the Year in 2020. We’ve brought her back for this blog series to hear how being an award winner, first-time award applicant and one of Digital Women’s 40 Digital Women to Watch has impacted her over the last year. Hopefully, she’ll also inspire you to enter yourself or nominate a fellow incredible woman for the Digital Women Awards this year!
Hi Charelle! We’ll jump straight into it – when you were named one of our 40 Digital Women to Watch, did you share the great news with your community?
Of course, I did! I shared photos of me at the ceremony across all of my social media. I also added Blogger of the Year to my signature and most of my social media bios. It is still in my signature and in my headline on LinkedIn.
And has your business changed since being featured as a Digital Woman to Watch and award winner?
So much has changed since the awards. The awards was one of the last events I attended before lockdown 1.0 started. Winning the award gave me a massive boost of confidence about the quality of my blog, especially my main one on marketing and business. I’ve continued to post new blog posts every Wednesday and it has definitely helped grow by business. I went full-time with my marketing consultancy in 2020 and I couldn’t be happier.
How did the changing role of digital businesses and the sudden increased reliance on digital in 2020 affect you and your business last year?
The increased reliance on digital was great for my business. It became imperative to know how to market your business online and lots of businesswomen who had been ignoring online, or dabbling, now decided they needed to take it seriously and understand how to market their business properly. This was perfect for my business and resulted in new people consuming my content (blog and social media), as well as some becoming clients.
Also, my beloved book club, PropelHer’s Book Club, which had been in-person in London for over 4 years went online. Moving online has allowed women from around the world to join and now I truly have a location-independent business, which I’m very excited about.
As a first-time applicant and Digital Women Award winner, do you have any advice for women who are considering entering themselves or nominating others?
Go for it! The Digital Women Awards were the first awards I had ever applied for. I felt like a massive imposter when I applied and I won. As the saying goes, “You have to be in it to win it”.
And finally, we have to ask – what is your favourite thing about the Digital Women community?
Everyone is really friendly. It has been a great way for me to make new connections with amazing women. It really does feel like connection over competition.
If you’d like to find out more about Charelle, you can find her on social media at:
Or visit Charelle’s website at:
Get your applications at the ready! Enter the Digital Women Awards 2021 here: https://digitalwomenawards.com/categories-and-enter