This November Digital Women LIVE is back! An event that first brought together our community. With 300 Digital Women with Natwest, in Central London sharing and learning useful digital, business skills and advice. In this series, we are spotlighting our speakers, many of whom are an active part of the Digital Women community, continually sharing advice and helping other community members.
This Speaker Spotlight highlights: Aggie Meroni, Founder, White Bee Digital and her keynote session:
How to save money on your digital advertising before you even get started.
Let’s learn more about Aggie:
I specialise in managing social media ads for eCommerce brands. I set up my business in May 2020 after over a decade in sales in the investment industry. During my financial sales career, my role became more and more digitalized and I found my passion for digital marketing. I retrained and specialised in online advertising after seeing how powerful it could be in helping businesses grow. I have become a Lead Trainer with Facebook and also help support small businesses with their digital marketing through the Enterprise Nation and Facebook #SheMeansBusiness programme.
First off – What do you love about Digital Women Events?
They are so collaborative and welcoming. Everyone is so generous with their expertise and everyone is there to learn and make connections.
What does your session focus on and how will attendees benefit?
I will be covering everything brands need to have in place before they invest in digital advertising. This will ensure they achieve the best return for their investment otherwise, advertising online can become a very expensive mistake.
What will be the key takeaways from your session?
Prepare, prepare, prepare. Lots of businesses rush into advertising without the correct infrastructure or systems in place and are disappointed with the results. My session will work through a checklist and cover why each element is so important.
Whats the most exciting thing you’ve seen in DIGITAL in the last 12 months?
Brands are focusing more on their ad creatives since the iOS14 privacy update. With audience targeting becoming more challenging, brands need to attract their audience with what they are showing them. This is causing the creative industry to boom with lots of great new talent coming through, especially in terms of NFTs and digital art ready for the metaverse.
What challenges do you feel you may be facing in the coming years with your role / business?
Data privacy is an increasing challenge for the digital advertising industry but I am confident that the industry will continue to adapt and be innovative. The fundamentals of marketing are more important than ever. Know who your audience is and how you can serve them. If you can communicate that in the 3 seconds you have in an online ad, you will always achieve results.
What’s been your best success story to date and why?
Mine is a personal triumph in building a business doing something that I love, supporting ambitious founders to build their dreams and being able to pay my bills doing it. Every client victory I have is a fist pump moment for me. Sorry if that’s really cheesy.
Finally, what would you like to see in digital in the future?
I have a lot to be grateful for in the digital space but it can seem like the wild west sometimes. I would love for their to be more accountability for bad behaviour (e.g. cyberbullying, trolling) and more protection for vulnerable groups online ( children and the less tech-savvy). Building awareness and more transparency on who holds online accounts could be a step towards this.
Where can we find you?