7 Fantastic Product Creators

The Digital Women Awards takes place every year to celebrate the work women are doing through digital. The Digital Women Product Creator of The Year recognises and celebrates those who have created a standout product for their communities or audiences. This could be a platform, a tool, digital guides, an event, or even a newsletter. These creators spotted a need for a new product and will have created a product that is useful to the target audience.

Here are our brilliant women, here’s your Product Creator of the Year 2022 Finalists:

Name: Ahroob Jabbar

Product: CityRise Website and Resources

Ahroob has worked on creating and designing digital content in line with KPIs highlighted in the multi-channel strategy at CityRise, a property investment agency. Ahroob initially created a website wireframe and visual design mockup on Adobe InDesign and worked with external website developers to ensure the vision of the company was clear. She has been involved with the process of curating content and building over hundreds of pages on the website.

The brand new and improved website offers a range of tailored resources for property investors and those curious about the world of real estate. Alongside the website, digital products launched across 2021/22 include: CityRise Investorpedia, CityRise City Guides, Monthly Property Digest and so much more. CityRise Investorpedia and CityRise City Guides are comprehensive tools which have been carefully designed to educate users and you can find them on the CityRise website.

Name: Natalie Whitcombe

Product: The Newbie Box

Natalie is the founder of Whitcombe HR. It became evident to Natalie during the pandemic that although setting up your own business and making it succeed is one thing, expanding and bringing on new employees can be really confusing and hard to navigate.

The Newbie Box is a one stop shop for everything that employers need when it comes to bringing on your first employee. And although this includes everything from contracts to appraisal templates, the most important thing that it does is make sure the business owner is compliant with employment law.

Name: Stephanie Ward

Product: Meaningpreneur Solo Business Retreat

Stephanie created the Meaningpreneur Solo Business Retreat, a unique and one-of-a-kind product to solve her own problem of not being able to find a retreat that matched what I was looking for. Stephanie was longing for some time, space, and freedom to dream about her business and map out the next phase of the work she wanted to do – because you can’t cram designing your business into a 45 minute time slot between client calls.

But after a long search, Stephanie couldn’t find a retreat that matched what she wanted. So she created what she was looking for, a fresh and innovative concept. Clients choose their dream location, accommodation, and dates for their Retreat and Stephanie supply the structure and guidance.

Name: Aoife O’Brien

Product: The Imposter to Empowered® programme

Aoife created the Imposter to Empowered® programme, which is a 6 week online programme with weekly 1-hour group coaching. The programme is designed to be action-oriented. Aoife found from hosting webinars that people were taking action immediately on the back of it and she wanted to continue the momentum with the programme. The programme is designed around the core principles of the ABC method – Acknowledge, Believe, Courageous Action. Each week, participants use a tool to help them acknowledge where imposter syndrome has shown up for them, how to build up their own self-belief, and what actions they have taken or can take to move them forward.

This creates a sense of momentum throughout the programme to stop people from feeling ‘stuck’ and letting imposter syndrome hold them back in their business or their career.

Name: Olivia Marocco

Product: Brand You Magazine

Olivia launched Brand You Magazine in May 2020 and it has quickly established itself as a reputable B2B publication whose mission is not only to highlight the achievements of small business owners, but also to document the current rise of female entrepreneurs, ensuring it is distinguished from all other mainstream publications.

Brand You is not stopping there – Olivia’s business plan includes the launch of a private Facebook Group in the near future. Olivia is also in discussion with many of the wonderful experts who have contributed to the magazine about including their online education courses in the new Brand You Academy, which she hopes to announce later in the year.

Name: Bridget Daley

Product: Parents in Business Magazine

When Bridget came up with the Parents in Business Magazine idea, she had never had an editorial or publishing education or experience; all she had was an idea. Bridget self-funded the magazine for the first year, and it was free to read online. It was a challenge moving from a free model to pay to read model. The magazine is available to read digitally on the Parents in Biz website, Issuu, Zinio, Magazine Café Store and Scribd. The magazine is a Work for Good Partner and give a proportion of proceeds to charity.

The Parents in Biz community are parents who are business owners, freelancers and those starting up. The members of the community have a regular column in the magazine. Since launching in 2018, Bridget now has a thriving magazine brand across print, online and socials.

Name: Gayleen Hodson

Product: Content Clinics

Gayleen noticed in the lockdowns how many businesses were struggling to produce quality content for their audience. They didn’t have the time to really invest in it, or the money to outsource. So, she launched her content clinics. These are a one-to-one bespoke session, where she sits over Zoom with the client and take them through the methods of coming up with ideas, planning content, scheduling it etc. The clinics are a fast-track way to learn the basics so they could go away and produce better content. Beforehand, Gayleen takes a look at their website and social media channels and write notes, and she then has a list of at least 10 topics and ideas for their blogs, newsletters and social media so they can then go away armed with ideas, and the know-how on how to come up with more in the future.

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