LinkedIn is a brilliant professional platform that you can use to enhance your job search. You’ll probably already know it as the site for connecting and networking opportunities (and that is certainly true), but there are plenty of other great features of LinkedIn that can help you in your job search.
Not sure where to start? We’ve put together a list of 5 of them below.
LinkedIn’s Learning feature offers a huge range of free and paid courses for its users. You can learn about everything from marketing on Instagram and monitoring social marketing trends, to developing self awareness and learning how to manage your time when working from home. Not only are LinkedIn Learning courses a great addition to your CV, but they could also help you test the waters and decide on which career direction you may want to head in.
The great thing about LinkedIn News is that you’re probably less likely to encounter fake or irrelevant news than on non-professional sites like Facebook, as LinkedIn is primarily used by other professionals. Also, if you follow individuals, brands and hashtags that you’re interested in, the news that appears on your feed will be tailored to your interests and goals.
LinkedIn allows individuals and businesses to write articles through its blogging interface. Producing creative and unique content could be a great way to draw attention to your profile and get people talking about your industry and ideas. LinkedIn suggests focusing on writing about career-related experiences, for example: challenges you may have faced, opportunities you’ve seized, or important trends in your industry.
If you’re looking to be part of a community of like-minded individuals, LinkedIn Groups may be just the ticket. You can request to join any group on LinkedIn and, once a member, you’ll be able to connect, share ideas and chat with other members. Groups you might want to be a part of could include: alumni groups (for example, your university or company alumni), groups related to your industry (for example, LinkedIn’s ‘Digital Marketing’ group) or future trends groups, which help you keep an eye on what’s to come in your industry.
Job Listings & Active Recruitment
Of course, by now you’ll know that LinkedIn is a fantastic site for job hunting. But did you know recruiters may actually use it to find potential employees like you? Many recruiters actively search for their ideal candidates on LinkedIn, filtering their search by criteria such as education, previous employment or particular skills, meaning you may not have to apply in the traditional sense at all! LinkedIn also has its own ‘Jobs’ feature where thousands of companies post job adverts, some of which you can apply to with just your profile entirely through LinkedIn. If you’re following your favourite brands and businesses, you’ll also hear about new jobs and news from them straight away, so you won’t miss out on your ideal opportunities.
We hope that’s helped give you the knowledge and confidence to utilise some of LinkedIn’s best features and reach your full digital potential. Check back in regularly with us here at Digital Women for more useful tips and tricks, as well as regular updates on the social media marketing industry!