LinkedIn users can follow your company page (we assume you have one!) but this is just the beginning of a relationship with your audience. Making LinkedIn work as a business tool just got a whole lot easier – because as well as using original content to start conversations and engage with your community, you can send page followers the information that is really valuable to them. Direct to their inbox when they subscribe.
Here is the Digital Women guide to setting up a LinkedIn newsletter. If you’re struggling to get started on LinkedIn or you’re not sure how to balance posting to your personal and your professional pages – head over to our Members Club and talk to us. We’re big fans of LinkedIn and making it work for your business, and we’re a friendly community. So, you’re sure to find someone who can answer your questions.
Meantime, build a brilliant LinkedIn newsletter in six easy steps
Access your Page Super or Content admin view
Tap your profile picture
> Page name under Pages you manage
> Tap Show More to see the list of the pages you are Admin for and you’ll be taken to your Super admin view.
You will know you’re in Super Admin view because a grey button with black text sits next to your business page name, right at the top of the page.
2. Set-up your newsletter
Navigate to the Manage Areas element of your page. Scroll down a little, Manage Areas is the wide column on the right hand side of your page. It has a white background.
Scroll down to newsletter publishing tool and click the ‘plus’ symbol.
Add a title, description, publishing cadence (how regularly you want to publish), and add your business logo. Click Done.
Your template is now ready so now you’re ready to create your LinkedIn newsletter.
Top tip: Don’t add emojis into the title of your newsletter
3. Add content to your first LinkedIn newsletter
Start at the top: you need to add a headline, banner image and issue title.
Your newsletter text sits underneath your business logo: LinkedIn give you a handy prompt that says ‘ Write here. Add images or a video for visual impact.’
So, go ahead! Add a picture or short video to your newsletter.
Insider Info: Don’t worry if you don’t have time to build your newsletter in one sitting. Nothing will be sent to your page followers until you have completed this newsletter. You can save to Draft and navigate here when you have time to pick this project up again.
4. Optimise your content
To make sure your newsletter hits the spot for your readers, you need words and pictures. And to make it work for your business, you need links.
LinkedIn newsletters are a great tool to drive traffic to your website and gather data about how your customers behave. Make sure you have links alongside your words and your pictures.
5. Good grammar
If you’re not an expert writer, register for grammar checking tool Grammarly. This syncs really well with LinkedIn so your copy will be checked as you write and you will get handy prompts that make it quick and easy to make corrections as you write
6. Send it!
Spend five minutes reading your copy from start to finish. Or, better still, ask someone else to proofread it for you. Check for errors like typos or extra spaces between words. Don’t get too hung up on the words and whether or not they are perfect. You’ve already thought about what you want to write, so now the words are in place stay focused on getting it out to your readers.
Top tip: Don’t procrastinate. Take a deep breath and press the blue Publish button at the top of the page.
Congratulations! You’ve sent your first LinkedIn newsletter – Digital Women produces a weekly digital news roundup on LinkedIn, find out more here.