Katie Thompson: 40 Digital Women to Watch 2020: Where Are They Now?
Great news: the annual Digital Women Awards are back for 2021! After an unpredictable year for all of us in the Digital Women community and beyond, we knew how important it was to bring this much anticipated event back for its second year. After all, when has there been a better time to celebrate the extraordinary adaptability and achievements of women in digital than right now?
At the start of 2020, we were lucky enough to celebrate some of the most talented and inspirational women in digital at a fantastic in-person event. To recognise the ongoing outstanding achievements of our winners, we compiled Digital Women’s 40 Digital Women to Watch list. Among the list: Katie Thompson, Managing Director of award-winning content marketing service Katie Lingo. Katie was highly commended for the Digital Freelancer Of The Year award in celebration of her fantastic achievements in the digital freelance writing space. We’ve brought her back for this ‘40 Digital Women To Watch 2020: Where Are They Now?’ blog series to share her incredible insights and hear how being among Digital Women’s 40 Digital Women to Watch has impacted her over the last year. Hopefully, we’ll also inspire you to enter yourself or nominate a fellow incredible woman for the Digital Women Awards this year!
Firstly, we asked Katie whether she shared the news of her Digital Women award with her community?
Yes – it’s on my LinkedIn featured content, in my email signature, and in the York Press.
Has your career or business evolved/improved since being featured as a Digital Woman to Watch and award winner?
Absolutely. It’s given me the confidence to enter other awards, and it takes pride of place on all my profiles. I have also built up a network of wonderful women on LinkedIn, Twitter and Instagram – it’s lovely to know we have each other’s backs!
And we know how turbulent 2020 has been in terms of changing the role of digital and tech-based businesses and producing a sudden increased reliance on digital. How did that affect you and your business last year, Katie?
I feel bad saying it, but it actually improved business a lot. The first quarter was more or less a write-off, but the pandemic gave people time to focus on things they’d overlooked, such as content, so I took on some new clients. It also gave me a chance to revise my marketing strategies, and I broadened my channels – to great success.
Do you have any advice for women who are considering applying themselves or nominating others for the Digital Women Awards?
Don’t let Imposter Syndrome get you down! I was up against some of the most impressive women I have ever seen, some younger, some older – but this makes no difference to your worth. Be proud of your achievements and talk yourself up – mention how your work has helped others and what you plan to do in future. You’ll gain just from applying, as you’ll meet so many new people!
Are there any names that spring to mind that you think we should be watching out for 2021?
Ellen Forster, Sophie Cross and Sally Fox.
These ladies are all killing it in their respective content and marketing roles, with a particular focus on sustainability and wellbeing. I am behind them 100%.
And finally, what is your favourite thing about the Digital Women community?
The camaraderie – how we can all chat together and how it doesn’t have to be serious. Even having a collective moan helps us feel seen! So lovely to see women empowering one another.
If you’d like to find out more about Katie, you can find her on social media at:
www.twitter.com/katielingoyork
www.facebook.com/katielingoyork
www.instagram.com/katielingoyork
www.linkedin.com/in/katie-lingo-freelance-writer/
Or visit Katie Lingo’s website at:
Nominations for the Digital Women Awards 2021 are now open. Here are a couple of key dates for your diary:
14th February: The deadline for award nominations. Don’t wait for a nomination; we encourage you to recognise your own excellence and put yourself forward for the awards!
8th March (International Women’s Day): We’ll be announcing the shortlist (decided by our expert judging panel).
Get your applications at the ready! Enter the Digital Women Awards 2021 here: https://digitalwomenawards.com/categories-and-enter
Latest Features
Featured
