How to Write a Press Release

Writing a press release can be a daunting task, one which you may even avoid altogether if you haven’t got a huge amount of experience. That’s why we’ve put together this simple, easy to follow guide to writing and sending a winning press release. Citing data and findings from Cision’s 2020 Press Release Report, this article is relevant and up to date with all the tips and tricks you need to ensure your press release attracts attention and achieves maximum results.

This masterclass will give you the headstart you need to be well on your way to mastering the skill of writing a press release. Here are 5 things you will learn from Digital Women’s guide:

1. What a press release is

2. We start from the ground up, making this guide suitable for beginners and experienced PR writers alike.

3. What the benefits of a press release are

4. It doesn’t matter whether you’re working for a huge company or running your own small business, there are benefits to sending a press release.

5. When the best time to send a press release is

6. Using findings from Cision’s 2020 report, we suggest when the best time to send a press release really is.

7. 7 things your press release should be

8. We outline 7 key points to consider when writing a press release to ensure that you win attention and credibility.

9. The basic structure of a press release

10. We cut through all the jargon to deliver you a reliable, bare bones structure to follow when writing a press release.

Read and download the full guide here.

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