How to Create an Instagram Shop
What is an Instagram shop?
Facebook / Instagram Shops let you create a unique shopping experience on Facebook and Instagram plus it’s also free. When you create a shop with Facebook and Instagram, your customers can browse, explore and purchase your products right from your virtual shopfront on your Facebook business Page or Instagram business account.
As a seller, you can easily customise your shop to reflect your brand and update your product catalogue based on inventory. You can also manage all aspects of your shop across both Facebook and Instagram. With Shops, your customers can browse, explore and purchase your products directly on Facebook and Instagram.
Set up a shop in Commerce Manager
If you’ve met all of the eligibility requirements, you are ready to start the onboarding process for your shop in Commerce Manager.
A click-by-click guide for setting up your shop in Commerce Manager
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Log in to Commerce Manager.
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Click Get Started under Get started with shops.
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Select where you want your customers to complete their purchase: your website, Direct or Checkout on Facebook or Instagram.
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Under Choose your business, select the business Page that you want to add your shop to.
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Fill in the requested information under Account details.
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Under Where people can view your shop, select whether you’d like your shop to be based on your Instagram business profile, your Facebook Page or both.
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Under Add a catalogue to showcase your items, select an existing product catalogue or create a new one.
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Check your shop details, review the Merchant Agreement and click Create Your Shop.
Add products to your catalogue
One you have built the foundations of you shop in Commerce Manager, you’re a step closer to finishing the setup process. If you want to sell products, you’ll need to upload your products into your catalogue. After you upload your inventory into your catalogue, your shop setup will be complete.
How to customize your shop
Add collections to organize your inventory and help customers browse your product catalog
Tip!
Add new collections around seasonal events, promotions, upcoming launches or trends
Edit your home page
Add featured collections and products to your home page
Top tips:
Feature the most relevant product for each customer with dynamically selected products
Edit your shop’s home page
Design your shop
Customize the colors, text, buttons and image styles to change the appearance of your shop
Final Takeaways
Shops enable your customers to browse, explore and purchase your products directly from Facebook and Instagram
Add collections, edit your home page
and style the appearance of your shop to create a shopping experience that reflects your business.
To watch the training on setting up your facebook storefront join Lucy Hall Facebook Lead Trainer on Thursday the 10th at 10:30am in the Digital Women community membership.
