The best places to go to learn today’s most in-demand digital skills.
Getting skilled in digital is top on many companies and on people’s agenda. With digital skills being pushed everywhere it’s really difficult to know how to choose which tools and courses are worth buying or taking time attend.
I am often asked what do you recommend for people getting started with digital? and then i’m almost always asked for specifics like can you link me to a course about how to advertise on Facebook ? or is there a course that shows me how to set up a website? and much more.
The training included here is free or low cost and will really help your business, team or career by helping you to understand and learn about todays most desired digital skills.
Google Digital Garage
Discover a range of free learning content designed to help grow your business or jump-start your career. You can learn by selecting individual modules, or dive right in and take an entire course end-to-end.
Google’s Digital Garage courses are also certified and getting certified shows employers that you have a clear understanding of the core concepts of digital marketing. You can also add the qualification to your CV, and easily upload it to your LinkedIn profile.
These free in depth, online courses include:
Fundamentals of digital marketing
Get a business online
Make sure customers find you online
Promote a business with advertising
and much more.
What’s great about Digital Garage is that the information is easy to access and you can pick it up and work on the courses as and when you have time. There are plenty of videos to watch and each module explains clearly what you will learn. Plus it’s entirely free and a very very good place to start.
You can find out more about Digital Garage and enrol here. Digital Garage often also do a range of free offline events.
2. Facebook Blueprint
Facebook has spent a considerable amount of effort creating a platform to help people to learn new digital skills. Facebook say you can build your business or marketing career with their free online training in digital marketing. The short online courses the provide help you to build your business and reach more customers with free, five-minute lessons. You also receive certifications for each course you complete correctly.
It’s also worth noting that if you work in digital, in brand or agency and want to get a recognised certification, you can also take the facebook blueprint exam at a Pearson exam centre (There are currently 3 certificates and it cost £150 to sit each exam.)
Courses in Blueprint start simple and get a lot more detailed as you move through them.
For example: How to Create and Manage a Facebook Page for Your Business is a course that will cater to those at the very start and How to get started with Facebook Ads Manager is a little more advanced. The content is easy to navigate and simple to read and is 100% free.
She Means Business – Facebook
Also look out for small business events that facebook hold as well as those hosted by Enterprise Nation and the fsb for Female entrepreneurs called She Means Business this is an online resource and physical free events for women looking to learn digital skills. #SheMeansBusiness is a space for entrepreneurial women to make valuable connections, learn digital skills, share advice and move forward, together.
General Assembly – DASH
Dash is a fun and free online course that teaches you the basics of web development through projects you can do in your browser.
Learn the right way to code HTML, the building block of the web. Design beautifully modern sites and learn how to balance layout for content and navigation.
Create your first fully styled landing page, complete with multi-column layouts, modern navigation elements, and mobile responsive design.
Create dynamic interfaces that handle user events and add UI effects such as animations and drop-and-drop to surprise and delight your site’s visitors.
Digital Women is a community that has been set up with Natwest Business to empower 1+ Million women through digital skill sharing. The free online community hosted on Facebook carries out regular digital skill sharing sessions, regular skill sharing meet ups and a twice yearly larger conference which includes digital skill sessions on a variety of different topics.
Future Learn by Accenture
Grow Your Digital Skills with Accenture. Whether you’re looking for a new job or want to start your own business, digital skills are the key to success. From mechanics to 3D modelling, plumbing to programming, get the digital skills you need with these specially designed courses from Accenture.
Discover free digital skills courses for all levels.
Learn more about careers in digital, Whether you’re looking to change career or just learn more about jobs in digital, the Grow Your Career course is a good place to start as it will help you make sense of the ever-evolving digital world, and enable you to explore which new job could be the right fit for you.
Learn the basics of digital
Brush up on digital basics with courses like Social Media or Digital Marketing. These courses will help you learn about digital tools, as well as important concepts such as Search Engine Optimisation.
Learn more about advanced digital concepts
If you already have some digital know-how then try one of the more advanced courses like User Experience, Mobile or Analytics. These courses will help you develop new, more advanced digital skills.
Learn how to apply digital skills
Digital has made a difference to almost every industry in the modern world. If you want to learn more about digital transformation in industry then check out the Retail course.
Digital Skills: Digital Marketing
Learn about some of the different digital marketing strategies and techniques that are available for businesses to use.
Digital Skills: Social Media
Learn how to use social media for business, from creating a social media presence to measuring success.
Digital Skills: Web Analytics
Learn about the role of analytics in business, the types of analytics and techniques used and why they are important.
Digital Skills: Grow Your Career
Learn about how digital is changing the world of work, and how you can successfully grow your career in the digital age.
Depending on your training strategy, these are the courses and training I would recommend that you go to at least first until you require a more tailored digital skills training solution.